by Caitlin Kinser | Oct 24, 2016 | Advertising, Blog, General Business, Marketing Strategies, Social Media
Your brand’s voice is its personality, and you always want to make a good first impression. Develop a language that will help you to communicate in an authentic and effective way.
by Caitlin Kinser | Aug 30, 2016 | Blog, General Business, Marketing Strategies
Lochte’s lack of transparency has resulted in lost public trust and severed endorsements. Brands can learn from his PR mistakes.
by Caitlin Kinser | May 9, 2016 | Blog, General Business, Marketing Strategies, Web Design
Smartphones and tablets have changed the game when it comes to access to information. Today, nearly everyone can search and find the information that they need at anytime, from anyplace…provided that information lives somewhere on a website. Consumers in 2016... by Caitlin Kinser | Apr 21, 2016 | Advertising, Blog, General Business, Social Media
When Martin’s Custom Butchering, a family-owned butcher shop in Wakarusa, Indiana, joined Facebook two years ago, audience growth was moderately steady. It wasn’t until the launch of their first paid ad promoting the business in October of 2014 that engagement really... by J2 Marketing | Feb 28, 2016 | General Business
The Intern When we think of a senior internship program, we think of seniors in high school or college. In the movie The Intern, they went for seniors in life. 65+ year olds became interns. It’s actually an interesting concept. The benefit of wisdom and life... by J2 Marketing | Feb 1, 2016 | Blog, General Business
We get asked many times what books we recommend for business and marketing. We thought it only appropriate to list and explain our recommendations for all to enjoy. Many of these authors have other books that we like, but we wanted to keep this list manageable. Thus,...