I recently sought out a financial firm for their services, and scheduled an appointment to meet at their offices the following week. Everything about the company to that point reassured me that they were professional; from their website to the receptionist’s voice when I made the call, and upon arrival to their offices I only saw more proof that this company held itself to a high standard. The cleanliness of the office, the friendliness of the girl behind the front desk and the waiting room decked out with free snacks, a mini fridge and comfy leather sofas told me that this was an institution that was going to go above and beyond to accommodate their clients. I hadn’t even talked to an advisor yet, and I already trusted them.
One of the greatest things about the Internet, more specifically social media, is that it gives businesses the ability to communicate their message freely and efficiently. The problem, however, is that because there’s so little cost involved, not much attention is paid to the quality of the content that is being pushed out. We see this in social media posts every day. Posts that are littered with misspellings, poor grammar, and horrible photos. Or ads that are forgettable and immeasurable. Why are so many businesses wasting money, time, and brand equity on this kind of content?