The benefits persist even when people are aware that they’re just taking a sugar pill, as long as they’re told it might have an effect.
It’s why you might think a big brand is better than a store brand.
It’s why in blind taste tests it’s almost impossible to tell the difference between Coke and Pepsi.
The difference is in our perception of it.
You might think you’re different, and you just might be right.
Give it a try.
Brands make a psychological difference, just like placebos.
The benefit can remain even when we lift the curtain.
The biggest actual difference maker?
The humanity you bring to your work, your friends, your family.
Brands are the sugar pill.