J2 Marketing Book List

We get asked many times what books we recommend for business and marketing. We thought it only appropriate to list and explain our recommendations for all to enjoy. Many of these authors have other books that we like, but we wanted to keep this list manageable. Thus, our recommended book list is below.

  1. Tribes by Seth Godin
    • If you read only one book by Seth, this must be it. Tribes explains how each great leader, whether a person or a company, is great because he commands the attention of his tribe by his actions. We could go on forever about this book, but we’ll just let you read it. Other books by Seth include; Grace, The Icarus Deception, The Dip, Linchpin, and several more
  2. Purple Cow by Seth Godin (not all of them are by Seth)
    • The Purple Cow concept has become standard speech in our office. The idea is that cows are boring. We drive past them everyday and don’t bother to even glance. Imagine if one day we saw a purple cow. We would stop the car, take a selfie with it, and Instagram it to the world. A purple cow is remarkable. This translates to our business and marketing. You’ll have to read the book to make that connection.
  3. EntreLeadership by Dave Ramsey
    • EntreLeadership is a made up term by well-known financial consultant, Dave Ramsey. In this book he explains how he wants to fill his team with people who are part entrepreneur and part leader. This book covers a multitude of subjects and is great for a business owner trying to build a quality team. Dave is most known for his other book, The Total Money Makeover and Financial Peace University. We recommend both the books and the course for personal financial help.
  4. Jab Jab Jab Right Hook by Gary Vaynerchuck
    • Gary Vaynerchuck is well-known in the wine world for bringing his fathers $3M wine shop to a $60M+ wine shop and online store. He is a big influence in our office because he’s now heavy in the marketing and social media world. His book JJJRH, is all about social media and how to use them effectively. This is not a theory book only, he’s packed each chapter with actual posts and case studies. A great book for someone trying to learn the art of social media marketing. Another great book by Gary is Crush It.
  5. The E-Myth Revisited by Michael Gerber
    • These days, being an entrepreneur is sexy. Everyone with an idea and a laptop thinks they’re an entrepreneur. They aren’t. The E-Myth explains why they’re not. Michael talks about the difference between an entrepreneur and a freelancer. One isn’t better than the other, he just clarifies the differences, and we like it.
  6. Start With Why by Simon Sinek
    • In Start With Why, Simon Sinek challenges us to not look at what we do or how we do it, but why we do it. We can then use that why to influences those around us to join in. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it’s really like to lead and inspire.
  7. All Employees Are Marketers by Richard Parkes Cordock
    • “Still think that marketing is just the responsibility of the marketing department? Think again!” This free book is a great explanation of how each point of contact your customer has with your business is a marketing opportunity. From the receptionist to the CEO, every employee is representing your company. It’s on you to take advantage of that fact.

There it is. A list of 7 great marketing and business books. We’re convinced that these books will stand the test of time in their theories and practices (with the exception of JJJRH because it’s very tactical with current marketing tools). We hope you hit the local book store or your favorite digital source and pick up these books. We’re convinced it will greatly help your business and marketing goals.