We start new things at the beginning (duh, J2).
Beginning of the year
Even hour (how many meetings start right at the top of the hour?)
We’ve got tons of New Year’s resolutions because it feels like a fresh start.
The fancy term is Temporal Landmark.
It’s like a time boulder (note – less fancy, but not the least fancy).
We’ll workout starting on Monday.
Desserts always taste best on the weekends, because they’re our “last one few”.