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November 20, 2020
Bad Ideas

Exist.

There are better ideas and worse ideas, and eventually, they cross the threshold of good or bad.

Sometimes it comes down to context.

 

Which breaks down into:

  • Wrong Audience
  • Wrong Time
  • Wrong Day
  • Wrong Place
  • Wrong Thing
  • Wrong Meaning

 

We need more bad ideas to get us to the good ones.

And just because it’s a bad idea now,

 

DOESN’T MEAN IT’S A BAD IDEA IN THREE MONTHS.