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You Shouldn’t “Should” Yourself

“I should” often means “What I’m doing isn’t enough” I should _______ We don’t even need to give an example because odds are – something popped into your head immediately. Quick assessment – did it make you feel better or worse? Has it ever led you to...

Water Your Own Grass

We constantly use comparisons to measure everything around us. We compare yesterday’s weather to today’s. This color to that color. Their work to ours. But that last one can be the most harmful.   Comparing yourself to others can be helpful to gauge where you’re...

“Loose” Your Work

“Loose” because launching implies significant force, and sometimes in our work, it feels more like a sputter. We want to make a splash. We want rockets behind us driving us forward and upward. But for most of us, it’s not true, and it shapes our expectations in an...

In Content We Trust

As we journey towards our new normal, one value that will find increased importance is trust. COVID-19 changed the way consumers think and feel about brands. Brands that had been more “pushy” or focused more on sales will find that this no longer serves them....

Slow Emotions

DECISIONS ARE EMOTIONAL ACTIONS RATIONALLY EXPLAINED.   We feel good about something, so we choose it. We feel uneasy about something, so we avoid it.   Once we get the result of the decision, we are either happy about the result or wish something else would...