by J2 Marketing | Jan 25, 2021 | J2sletter
When your fridge breaks, sometimes it’s easier to start over. Deciding what’s worth keeping and what should be thrown away can take too many mental calories. What’s safe to eat? What was in there “just because”? It’s quicker to throw it all away and move on to the... by J2 Marketing | Jan 22, 2021 | J2sletter
Approach your work as though you’re a gardener. Or a chef. Or a mechanic. Get a fresh perspective. Go through the rituals of preparation differently. Lay out all your tools beforehand. Take a look under the hood. Make sure everything is mise en place (thanks @Reed) If... by J2 Marketing | Jan 21, 2021 | J2sletter
On one nut butter jar, the calories are displayed as 1 Tbsp. – 90 calories. On another nut butter jar, the calories are displayed as 2 Tbsp. – 180 calories. They’re communicating the same thing. Why choose to list it one way over the other? One... by J2 Marketing | Jan 20, 2021 | J2sletter
Just because we say something doesn’t mean we’ve communicated. It just means we’ve talked. To communicate effectively requires attention from another party, otherwise, it’s broadcasting. It’s our job to connect what we provide to solving problems and making... by J2 Marketing | Jan 19, 2021 | J2sletter
Sometimes you lose the game you’re playing. Sometimes you can feel the game shift because of a good play by the opponent. It’s a big deal if you’re playing to win. It’s not as big of a deal if you look at it as an opportunity to improve. To refine your...