by Caitlin Kinser | Oct 24, 2016 | Advertising, Blog, General Business, Marketing Strategies, Social Media
Your brand’s voice is its personality, and you always want to make a good first impression. Develop a language that will help you to communicate in an authentic and effective way.
by Caitlin Kinser | Sep 21, 2016 | Blog, Marketing Strategies, Social Media
Twitter no longer counts media (photos, videos, GIFs) toward the 140 character limit. Here’s how brands can best utilize those extra 23 characters.
by Caitlin Kinser | Aug 30, 2016 | Blog, General Business, Marketing Strategies
Lochte’s lack of transparency has resulted in lost public trust and severed endorsements. Brands can learn from his PR mistakes.
by Caitlin Kinser | Aug 5, 2016 | Blog, Marketing Strategies, Social Media
The debut of Instagram Stories offer an opportunity for brands and bloggers to engage audiences in a new way without forcing a new content strategy.
by Caitlin Kinser | Jul 11, 2016 | Blog, Marketing Strategies, Mobile Marketing
With the popular new app Pokemon Go breaking records left and right, many of us are asking, “How can we capitalize on its popularity?” The game may only be a few days old, but there are already some key takeaways that marketers can learn from both...