Which one got it?
The yellow one might have made you concentrate more, but that doesn’t mean it made you care.
And there’s a difference.
Something might make us focus harder, but that doesn’t always translate into action.
On the other hand, there might be something that stops us in our tracks and forces us to consider what it means to us or for us.
The loudest voice doesn’t always win. We might focus on it for a bit, but it might just be noise.
Smaller things might be better suited by concentration, but when we’re seeking to make a change we need people focused and engaged.
OUR GOAL SHOULD BE GAINING ATTENTION.