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June 2, 2021
Assumption Junction

Relationships are hard for many reasons, but one of them is because every person is different. That is an obvious statement, but it doesn’t make it less true. With the people we love or spend time with, we often assume that they operate like mirrors of ourselves. We assume that they like the same things, that they think the same way, and that they’re motivated by the same factors. We fall into the trap of only giving what we would like to receive and hoping to receive only what we would give ourselves.

Often this leads to unmet expectations and disappointment. You’ve probably read about love languages, styles of communication, and even different learning styles and know “what” to do, but the easiest default to slip back into is what you know.

Relationally, we have to find the balance between communicating our needs and gifts into different languages and looking for the intended effort behind other’s actions, behaviors, or communication.

This work is similar to crafting messages for marketing. We often get stuck, seeing what would work on us as the only path toward a successful plan. We function as the only target audience and how we feel about our work becomes the only grading measurement.

Allowing our passions and desires to guide the creative process is a great way to start but it potentially traps us into seeing things based on our personal tastes and preferences. Taking a back seat and really understanding who your product or service is for may be difficult because you might end up not understanding or even liking the work that you’re doing, but it’s what the target audiences need to understand your brand.


Your customers are not your mirrors and that might require some translation between intent and impact.