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December 29, 2020
“As seen on YouTube”

Some toys have the label “As seen on YouTube”

It’s nothing to brag about.

It’s similar to saying “as seen on my camera roll”.

It’s available to anyone with a phone and an internet connection to upload.

500 hours of video are uploaded to YouTube every minute.

The difference is the courage to post a video for others to see, and actively draw attention to it.

 

Which is big.

 

But if the point is to impress to sell, be more specific.

“As seen on this channel” or “as endorsed by this person”.

Again, with the number of users and viewers, that’s not saying a lot.

 

But it’s more than saying “as seen on this store shelf”.

Which might actually be more clever.

We can’t sell to everyone.

 

HOW CAN WE NARROW IN ON THE GROUP OF PEOPLE IT WILL MAKE A DIFFERENCE FOR?