Make it an offer so appealing that they might have a hard time turning you down.
We don’t want people to feel forced into a corner.
Because once the first opportunity out is presented, they’ll likely take it.
We don’t want people to feel like there isn’t any other option for the same reason.
We want to make sure people are aware of the differences.
We want them to believe that while other options are available that your option is the best for their specific needs.
Focus on the benefits and don’t hide the drawbacks.
They’re the main character in their lives, we’re just the guide.