You have 8 seconds to capture the attention of your audience.
This is down almost 25% from 12 seconds in 2000.
This means your audience has less of an attention span than a goldfish, that’s right, the kind that swims in a tank…
SO HOW DO YOU GET THEIR ATTENTION AND KEEP IT?
Create content that is short, sweet, and to the point, delivered in bite-size chunks.
The goal of this shortened content is to have viewers read through your content quickly and easily.
To make content more snackable, you can use quotes, pictures, and spacing to break up your word content into easy-to-read sections.
You can use different types of content to help break up your word content as well.
For example, a message delivered in video format is 95% more likely to be retained by your audience compared to 10% if it were in plain words.