What kind of marketing do you use?
Are you more interruption-based or permission-based?
Do you know the difference?
If you don’t, no big deal, here are some explanations:
- Interruption-based marketing is more traditional, like television or radio ads.
- Permission-based marketing basically asks the audience’s permission to be shown the ad,
like signing up for an email list and opting-in to receive emails from a brand.
If you use a lot of interruption marketing, consider the rise of adblockers and interruption-free services.
I’m sure we all can think of an ad that was particularly annoying and maybe played on tv just a little too often.
If you use interruption-based marketing intensely, you run the risk of your ad falling into this category or people not even seeing your ad thanks to adblockers.