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June 23, 2020
May I Interrupt?

What kind of marketing do you use?

Are you more interruption-based or permission-based?

Do you know the difference?

 

If you don’t, no big deal, here are some explanations:

  • Interruption-based marketing is more traditional, like television or radio ads.
  • Permission-based marketing basically asks the audience’s permission to be shown the ad,
    like signing up for an email list and opting-in to receive emails from a brand.

 

If you use a lot of interruption marketing, consider the rise of adblockers and interruption-free services.

I’m sure we all can think of an ad that was particularly annoying and maybe played on tv just a little too often.

If you use interruption-based marketing intensely, you run the risk of your ad falling into this category or people not even seeing your ad thanks to adblockers.

 

PERMISSION-BASED MARKETING MAY TAKE LONGER TO SEE A RETURN ON INVESTMENT, BUT THE RESULTS YOU SEE WILL BE OF BETTER QUALITY.