Ben's Soft Pretzels & Flamin' Hot
Summary
We Ignited the Market: Our Fiery Campaign with Cheetos, Flamin' Hot, and Ben’s Pretzels
Design
Category:
Food Service
, Studio
Date:Feb 16, 2024
A campaign for a collab between Cheetos, Flamin’ Hot, and Ben’s Soft Pretzels
Client
Ben's Soft Pretzels, Frito Lay’s Cheetos, and Flamin’ Hot
Project Date
2022
Roles
Strategy, Art Direction, Design, Studio, Social
Industry
Food Service
Innovations
Through state-of-the-art technology and innovative creativity, we crafted social media posts utilizing 3D scanning. Under our art direction, product renders were created to produce a vibrant series that effectively captured the excitement of the collaboration.
Opportunity
Ben's Pretzels offered us an exciting opportunity to embark on a collaborative venture that caters to the desires of food enthusiasts—a fusion of two beloved snacks enjoyed nationwide. Our goal was to curate a campaign that mirrors the vibrancy and dynamism inherent in this unique snack pairing.
Solution
The campaign commenced with art direction aimed at seamlessly integrating the two brands onto a unified platform. Our initial focus was on crafting engaging social media posts featuring rendered imagery and videos of both pretzels and Chester the Cheetah, thereby actualizing the imaginative collaboration. These posts were complemented by a range of assets, including stickers, t-shirts, and print marketing materials, strategically designed to immerse our clients in the partnership and ignite anticipation for the new flavors.
Stats
Posts Published:
Engagement Rate:
Impressions:
Engagements:
Art Direction was developed prior to production to ensure that both brands were represented well in the final compositions. Elements of fire were added to the Flamin' Hot creative to enhance the excitement of the collaboration.
Employee shirts were designed to continue the buzz of the new product release. The shirts incorporate Cheetos orange in the fabric and the back illustration was a mashup of both brands.
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